On September 29, 2017, the Video Experience Alliance jointly sponsored by China Information and Communication Research Institute, Radio and Television Planning Institute, China Telecom, China Mobile, China Unicom, Huawei and other units was officially announced in Beijing. The Video Experience Alliance aims to enhance the user’s video experience and promote the development of the video industry. It adheres to the principle of public welfare and aims to lead the healthy development of the industry. By integrating and coordinating domestic large video industry resources and social resources, the video experience alliance will promote the domestic large video industry. Healthy development, better serve the majority of video users.

With the explosive growth of the video industry, video experience has increasingly become the focus of attention, and video content that supports mobile, high-definition, low latency and other requirements is sought after by consumers. Therefore, the entire video industry chain urgently needs to develop a standard of video experience based on user experience, and also needs to implement and promote the industry standard of video experience standards. Therefore, the establishment of the Video Experience Alliance is just the right time.

The alliance has made in-depth progress in video experience and service standards through continuous research and continuous improvement of video service user experience standards. At present, the working direction of the alliance is to deeply study the fit between subjective experience and objective indicators and algorithms, and to conduct scientific tests and comprehensive evaluations through testing the user experience links involved in various fields of the industry chain. The work has now made gratifying progress. The group standard that continues to promote the video experience has become an industry standard and even a domestic and international standard. It is another important work of the alliance. To become a wider standard of communication is not only conducive to the construction of a unified and complete video industry chain system, but also lays a broader foundation for faster and better popularization of video consumption.

Dekscom is a leader in triple play and multi-screen interactive test, focusing on IP video quality of service (QoS) and user experience quality (QoE) measurement, triple play service quality management and visualization research and product development. The EyeNet series of test products are in a leading position in related fields at home and abroad. As a member of the Video Experience Alliance and a professional IP video quality assurance and test product generation vendor, it is indispensable to carry out research work. Dekscom will work together with other members to jointly develop and improve the video experience standard, and contribute to the promotion of the video industry and promote the vigorous development of the IP video industry.